Strategic Outcome
Better-educated travelers will not knowingly carry prohibited plant, microbes and animal/seafood material into and out of Oregon’s ports of entry.

Video Goal
Maintain an engaging, fact-based language, and aim for an “Aha” moment of the viewer when they learn how invasive pests spread—we want to inspire buy-in and real concern from the viewers. The focus of these videos is to educate the viewer on the core issue and consequences of invasive species.

We are particularly focused on creating short, engaging video vignettes for student audiences as part of a social media campaign to be used in university orientations and by university international student/study abroad offices as appropriate. The message should be generalized to be appropriate for all travelers.

The FINAL REVIEW CUT includes 4 videos in total. Simplified Chinese subtitles will be added to the videos in the final cut. 


These videos were developed between April–August 2018 by Samara Group on behalf of the Oregon Department of Agriculture as part of the Don't Pack a Pest program.

If you have any questions or concerns, please contact Adriana Escobedo-Land, Samara Group Project Associate, at a.escobedo.land@samarapdx.com // 971-266-4307.